Korean American Story
When I began at Korean American Story, I immediately recognized they weren’t maximizing their content to generate donations, lacked brand awareness + identity, and not engaging their community. By implementing simple and organic strategies, KAS saw a large growth in their Instagram followers as well as newsletter subscribers in three years.
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Streamlined voice and style, introduced educational and engagement content, and increased posting frequency.
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Reduced newsletter frequency, simplified design, and incorporated a community announcement section.
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Led marketing + social media of annual events and assisted video recordings/productions.
Directed and produced Legacy Project: Queer Joy and Behind the Making of Happy Cleaners
